{"id":8669,"date":"2022-12-31T11:15:53","date_gmt":"2022-12-31T11:15:53","guid":{"rendered":"https:\/\/www.schoolmate.eu\/?p=8669"},"modified":"2024-03-18T12:35:12","modified_gmt":"2024-03-18T12:35:12","slug":"how-to-write-the-about-us-page-on-your-schools-website","status":"publish","type":"post","link":"https:\/\/www.schoolmate.eu\/en\/how-to-write-the-about-us-page-on-your-schools-website\/","title":{"rendered":"How to Write the About Us Page on your School\u2019s Website."},"content":{"rendered":"

What type of people are visiting your About Us<\/strong>\u00a0page?\u00a0 Most likely, they\u2019re prospective students considering if your school is one at which they would like to study. Your About Us page is the one place you can subtly sing your own praises and tell the world why your school is wonderful.<\/p>\n

So how do I go about that?<\/h2>\n

Think about Your Reader\u2019s Needs:<\/span><\/h2>\n

Your About Us page is not entirely all about you. You must speak the language of your visitors. Your writing must relate to them and address their specific needs, their objections and hot buttons. You don\u2019t need to detail your courses and experience but rather focus on how you can help a potential student. It should tap into their emotions by solving a problem or answering a need and motivate them to act.<\/p>\n

\"Why<\/a><\/u><\/h3>\n

Get Personal:<\/span><\/h2>\n

A visitor to your website wants to know a real human is behind this business. Be sincere and personal as you tell the story of who you are and how the school got where it is. \u00a0Be conversational in your writing and write as though you\u2019re speaking face-to-face.\u00a0Convey the\u00a0passion you feel for education. Once your visitors get to know you, they\u2019ll like you. And if they like you, they\u2019ll trust you. And if they trust you, they\u2019ll give you their business.<\/p>\n

\"about<\/a><\/u><\/h3>\n

Inspire Trust:<\/span><\/h2>\n

The Internet can be a big and scary place. For that reason, your About Us page must give legitimacy and credibility to your business in the eyes of the customers.<\/p>\n

Give details of your experience and background and evidence to support this. Maybe mention the people and companies you have worked with in the past, possibly opinions. Third-party endorsements are solid testimonials that can go a long way toward persuading a visitor to trust you.\u00a0If you belong to any associations or work with examination bodies include their symbols.<\/p>\n

\"References\"<\/a><\/p>\n

 <\/p>\n

Every nugget of information you openly share helps inspire a little more trust.<\/p>\n

What makes your school special:<\/span><\/h2>\n

This is the part where you explain to a potential student why they should choose your school over others. Obviously, all schools will mention their special approach to teaching, their experienced teachers, their great learning environment, fantastic results etc., etc., But, if in addition to that, there is something unique about your school this is the place to mention it.<\/p>\n

\"Why<\/a><\/u><\/h3>\n

Meet the Team:<\/span><\/h2>\n

This is where we showcase the exciting\u00a0personality of your school and the people behind it.\u00a0People want to connect with other people so ask your teachers and staff to write up a short biography of themselves.<\/p>\n